Objective

To enhance advertising conversion tracking and measure ROAS effectively, ensuring optimal ad spend by leveraging event data and user segmentation across platforms.

Key Components of the Plan

1. Event Prioritization and Segmentation

• Dynamic Event Sharing Based on Intent Levels:
  • Implement user segmentation based on actions taken on the website or app:
    • High Intent/Power Users: Send detailed event data for these users, including sign-ups, registrations, purchases, and app usage metrics.
    • Low Intent Users: Limit event sharing to critical actions like app installs or basic account creation.
  • Tailor event sharing by device platform value:
    • iOS: Send more granular data due to higher user lifetime value (if confirmed by analytics).
    • Android: Prioritize fewer but essential events.

2. PredictWind App: Facebook Ads Integration

• Sign-Up Event Tracking (iOS and Android):
  • Track sign-up events on mobile apps to attribute Facebook ad performance accurately.
  • Use the Facebook SDK for consistent and real-time event tracking across platforms.
• Complete Registration Events for iOS:
  • Run "Complete Registration" in-app events to track users completing onboarding and progressing through the app. This will help scale iOS campaigns by focusing on users with higher likelihood of retention or conversion.

3. PredictWind App: Google Ads Integration

• Registration Event Tracking:
  • Set up "Registration" event tracking for Android users from Google Ads campaigns. This tracks users who sign up after installing the app.
• Revenue Event Tracking:
  • Implement in-app revenue tracking for Android using Google Ads SDK. Measure purchases, subscriptions, or other revenue-generating activities post-installation.

4. PredictCurrent App: Facebook and Google Ads

• Facebook SDK Revenue Tracking:
  • Integrate the Facebook SDK to capture revenue events for PredictCurrent. Focus on high-intent actions such as subscriptions or feature unlocks.
• In-App Event Tracking (Google Ads):
  • Track sign-up and revenue events for PredictCurrent on Android via Google Ads. These will inform which campaigns deliver the highest ROAS.

Implementation Steps

1. Infrastructure and Tools

• SDK Integration:
  • Ensure the Facebook SDK and Google Ads SDK are correctly implemented in both PredictWind and PredictCurrent apps.
  • Verify SDKs are updated to the latest versions for compatibility and features.
• Event Definition and Mapping:
  • Define a list of key events to track:
    • Website: Page views, button clicks, sign-ups.
    • Apps: Installs, sign-ups, registrations, purchases, and feature usage.
  • Map events to corresponding Facebook and Google Ads conversion actions.